Writing Samples

script_interimhealth.pdf

Title: Picture the Perfect Opportunity

Purpose:
Sales video designed to promote the Interim brand and create interest in potential new franchise owners.

script_benefitssell.pdf

Title: Benefits Sell - Recommendation Stage

Purpose: Training video demonstrating the persuasiveness of benefits in sales situations and utilizing a spokesperson to explain how this is accomplished.

script_salesmeeting.pdf

Title: Sales Meeting – Good Example
Known Customer, Cross-sell Investment Services

Purpose: Training video demonstrating how Customer Service Representatives in a bank can both meet customers’ immediate needs and cross-sell additional products.

script_evaluationstage.pdf

Title: Evaluate Stage – Good Example, Evaluating Customer Needs

Purpose:
Training video demonstrating proper evaluation of customer’s needs using client’s skills-based sales approach.
script_teller.pdf

Title: Teller Relax Stage – Good Example, Unknown Customer

Purpose: Training video demonstrating how tellers build rapport with unknown customers using client’s skills-based approach.